The Alpha's are always 'on the search' for desirable products with which they can expand their numerous assortment even further. That's why they add new items to the virtual boutique almost every week. No fuss, but handmade products that work.
The style of an Alpha man and tough products we have also implemented in the design of the web store. There is plenty of product information available and you can navigate to the product you need. With the product bundles you will be inspired and provided with matching products and can start creating and/or maintaining your own style almost immediately.